Actually, my second e-commerce site (I did e-commerce work for PAMA also) was for an arts and crafts business my wife started up. The concept was to make and sell pet toys an accessories (thus the name 'My Fur Child'). Unfortunately, things didn't work out so well, and she decided to stop pursuing the business. The site never went in to full production, but the prototype is availabe at the below URL. Don't try to order something, the merchant account is shut down ;)

http://www.MyFurChild.com